Avoid becoming spam.

Email marketing is a growing market. It is the only truly measurable inexpensive marketing tool which has a ROI greater than its counterparts. Even so there is still the issue of your sender address being caught in spam filters by anti-spam technologies. Users of email marketing and those that intend to use email marketing at a later stage should be educated on how to use this medium as a powerful communication tool, to better brand awareness and increase profits. Avoid the trap of becoming perceived as spam and  have peace of mind that your message lands in the recipient’s inbox at the right time in the right place.

Some tips...

-          Subject line: Always check your subject line and ask yourself does
           this subject sound like a spam title?
           Samples in subject line:  '!' and a '$' combined or '$$'
           Samples in content: with '.000' '!!' and '$' combined , 'free!',  'free$'
           or '100%'
                                                                                            
-          Quality checks: Use professional email marketing solutions that
           offer real-time spam assassin and anti-phising test technologies.

-          Html content: Some free-mailers will catch your email in spam
           filters if the communication is too large due to your html content.

Talk to an Inxmail consultant today to test your email marketing campaign and optimise your response rate through professional delivery service. This will allow you to be sure your email goes to the intended recipient in the right place at the right time for future mailings.