Freiburg, Germany, 17 February 2009. The Inxmail Professional solution for creating and sending newsletters has an open interface (API), which makes it possible to integrate email marketing into existing IT landscapes. It is vital to integrate IT systems, particularly in times when the focus is on making marketing and advertising as efficient as possible. The efficiency and flexibility of the email marketing system is demonstrated once again thanks to the new and free ‘Inxmail Professional Module for Drupal’: Drupal is a Content Management System (CMS) for building communities or weblogs. The interface between the two solutions makes it impressively easy to integrate newsletter subscription pages or archives on Drupal websites and win new subscribers in order to expand the community. The new integration completes the communication chain between website operators and community members. At the same time a basis is provided for further recipient data profiling by means of professional email marketing and for the marketing of personalised content. Dynamic content from the CMS can be conveniently integrated and sent by newsletter using the Inxmail Professional email marketing solution.

The open source software Drupal is very popular among Web developers who attach great importance to modern screen design and Web 2.0: No matter whether simple blogs, company websites or large-scale communities need to be developed, the Content Management System facilitates customer-oriented, individual Web solutions thanks to its modular expandability.

Email marketing will be on the winning side in 2009 thanks to its measurable high levels of success with comparatively low costs. The importance of digital dialogue becomes even more apparent when the efficiency provided by a close integration with other IT systems is considered.