The digital lifestyle provider GRAVIS relies on Inxmail Professional

The email marketing expert Inxmail GmbH is delighted about the new addition to its customer base, GRAVIS: The customers of the Apple retailer will receive customised emailings with Inxmail Professional in the future. The aim is to adapt newsletter communication more and more to the needs of the customer and to connect with all of the 27 sales outlets.

Freiburg, Germany, 11 May 2009. GRAVIS is Germany's largest chain store for Apple products like Mac, iPod and others. As a market leader in Apple's retail group, GRAVIS has grown into a lifestyle provider with 27 sales outlets at the moment. In the future, the Emailings will be just as personalised as Apple solutions. For this purpose, GRAVIS relies on the innovative email marketing system Inxmail Professional. “The flexibility impressed us. The email marketing solution allows a lot of room for creativity and individuality. As a result, we can cash in on the GRAVIS brand value using the newsletter,” says the Head of Marketing at GRAVIS, Dr Markus Brückner.

So-called lifecycle emails are also in the pipeline. The customised content of these emails focuses on the Apple products that are bought and the status of the respective customer. In addition to references, links to the GRAVIS branches are of central importance in the email marketing strategy. With the professional email marketing solution, regional campaigns reach the relevant lifestyle recipient group in a targeted manner.

Inxmail Professional is not only known for its flexibility in terms of implementing lifecycle emails, but also for the ability to connect to external systems. Shop integrations or connections with other systems can be efficiently implemented with the email marketing solution’s open interface.

“For us, newsletter communication is an important means of contacting our design- and lifestyle-oriented customers on a daily basis and, above all, on a personal level. Emailings enable us to communicate closely with our customers beyond the sales talk and our print publications. The comprehensive Inxmail reports also provide us with important insights into how to further optimise and customise our mailing campaigns,” says the Head of Marketing at GRAVIS, Dr Markus Brückner.