Placing newsletters directly onto Facebook profiles

Inxmail unveils new email marketing channel

Email marketers can now place newsletters directly onto the Facebook users’ profile. With this new feature, Inxmail GmbH is the first provider worldwide to unveil a new channel for reaching social networkers by means of email marketing. The unique multiplier effects include eligible newsletter subscribers, an ever-increasing range of recipients, as well as a high level of credibility.

Freiburg, Germany, 9 June 2009. The significance and growth of social networking sites has opened up unimagined possibilities for email marketers and their viral campaigns. Inxmail GmbH is the first provider worldwide to have developed a new email marketing channel for reaching users of social networking sites by means of a newsletter. The new Inxmail Professional Facebook Application allows you to deliver newsletters directly to the recipients’ Facebook profile. Potential customers can subscribe to the newsletter conveniently with one click. The user does not even have to enter his/her personal email address. Thus, Inxmail GmbH has developed a thoroughly innovative way of exploiting the potential of social networking sites for email marketing.

Email marketers benefit from eligible contacts, as Facebook users give their consent to the use of their profile details for email marketing purposes. Social networkers, in turn, are delighted with the interesting content. Depending on their interests, they can share and discuss the content with their Facebook friends and ideally recommend it to them. This brings the community spirit to life and clearly demonstrates the significance of email marketing in the age of social networking.

The effective multiplier effects of the new email marketing channel include eligible newsletter subscribers, an ever-increasing range of recipients, as well as a high level of credibility. Not least, detailed reporting provides you with important key figures on the behaviour of newsletter recipients, allowing you to tailor your content to suit specific interests.

With the enhanced possibilities of the ‘Share in Social Networks’ activities, the email marketing expert Inxmail has once again demonstrated its capacity for innovation.