New unsubscribe function to counter false spam complaints

Inxmail customers can now offer their newsletter recipients a new unsubscribe procedure. Instead of having to look for the unsubscribe link in the newsletter, recipients can also manage their subscription directly in the user interface of the Windows Live Hotmail and, more recently, Google Mail webmail programs. Inxmail Pty Ltd is thereby supporting the standardisation of webmail programs and protecting marketers from false spam complaints.

Inxmail supports unsubscribe procedure of Windows Live Hotmail and Google Mail

Sydney, Australia, 18 September 2009 – Windows Live Hotmail and, more recently, Google Mail now have a central unsubscribe function. It allows recipients to cancel their subscriptions in the user interface of the webmail program, without having to search for the unsubscribe link within the newsletter. Inxmail Pty Ltd is now supporting its customers in offering this user-friendly unsubscribe procedure for their own newsletters – as a supplement to the conventional unsubscribe link.

The objective of the webmail programs and of Inxmail Pty Ltd is to create a standard procedure that allows recipients to cancel a subscription conveniently and directly. The unsubscribe links are currently positioned at very different places within the newsletter.

The new unsubscribe procedure offers advantages not only for the recipient, but also for the marketer. Practice has shown that many recipients prefer to use the “Mark as spam/Report spam” function if they wish to cancel their subscription. The result is that the mailer’s good reputation with the Internet service providers is jeopardised, and so too is deliverability in the long term. The new unsubscribe procedure decreases these false spam complaints and therefore ensures deliverability of future campaigns.

The new unsubscribe procedure are already being used in the Inxmail newsletter.