Inxmail develops interface for Microsoft Dynamics CRM

Inxmail Australia provides the best starting point for aligning email marketing to the needs of customers with the Inxmail Professional interface for Microsoft Dynamics CRM. CRM solution users can start benefiting from the advantages of Inxmail Professional immediately. The interface was developed by curexus GmbH, a Microsoft Gold Certified Partner.

Two professional systems ensure strong customer relations

Sydney, Australia, 23 September 2009 – In order to have strong customer relationships, companies need to communicate personally with their customers. Professional email marketing based on Inxmail Professional and Microsoft Dynamics CRM offers an ideal platform for this purpose. Inxmail Australia has enhanced the CRM solution by adding professional email marketing features with the “Inxmail Professional Connector for Microsoft Dynamics CRM”, a free interface between the two IT systems.

The aim of the new interface is provide a direct and seamless integration of the advantages of Inxmail Professional with Microsoft Dynamics CRM. Unique to the feature is that customer data are not just automatically transferred from the CRM solution to Inxmail Professional, but also returned. As a result, the triggered recipient reactions can be stored centrally in Microsoft Dynamics CRM, and used for subsequent actions. Increased measurability of campaign successes through statistical analyses, along with returns and bounce management, complete the enhanced functionality in Microsoft Dynamics CRM.