Newsletter statistics now also available for the iPhone
Reliable
analyses of the latest email campaigns are absolutely essential for
professional email marketing. And exclusively for Inxmail Professional,
you can now access these indicators outside of the office—thanks to the
free iPhone application Inxmail iStats from rabbit mobile, a subsidiary
of rabbit eMarketing.
Users of the professional email marketing
solution can access reports on their email campaigns anywhere and at
any time on their iPhone using Inxmail iStats. These reports are
accompanied by extremely detailed, animated graphics, presented in
Apple’s inimitable style: “In a meeting, for example, our customers can
now conveniently access all figures that are relevant for their email
marketing and analyse them together. We are very pleased about this
innovative enhancement for the mobile use of Inxmail Professional from
our long-standing partner, rabbit eMarketing,” says Martin Bucher,
Managing Director of Inxmail GmbH, explaining the product innovation.
The
free application is available in the App Store in German, English and
French and is helping countless Inxmail Professional users around the
world. In addition to the typical indicators, Inxmail iStats also
contains new indicators, namely POR (Projected Opening Rate) and ALEN
(Average Email Life Span). POR is another way of projecting the opening
rate, and ALEN measures the average lifespan of an email address, which
is particularly useful for determining their monetary value.
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