Sydney, Australia, 25 March 2010.
All around the world, hundreds of millions of people will be turning
off their lights for an hour on 27 March 2010 to draw attention to the
issue of climate change. This year, the initiative, which is organised
by the World Wide Fund for Nature (WWF), is also being supported by a newsletter distributed using Inxmail Professional.
Since
it started in 2007, the WWF-initiated Earth Hour has become a global
movement. Through this year’s Earth Hour event, the WWF is hoping to
reach hundreds of millions of people in more than 120 countries and
territories. As in 2008, well-known international buildings such as the
Colosseum in Rome and the Golden Gate Bridge in San Francisco will also
be taking part.
To support its Earth Hour initiative, the WWF
had been looking for an email marketing system that would be able to
cope with the high demands associated with such an event and that would
offer excellent opening rates. The system would also have to provide
flexible options for incorporating dynamic content and enable an
efficient integration with third-party systems. The organisers opted
for the solution offered by Inxmail, one of the leading providers of
email marketing systems for professional marketers and agencies.
The website behind the initiative (www.earthhour.org) is managed by the Swiss web agency getunik,
a company that has been a member of Inxmail’s international partner
network since 2007. The Zurich-based agency, established in 1998,
provides support services to discerning customers in the fields of
campaigning, customer dialogue, fundraising and email marketing, and
has implemented more than 1,000 projects worldwide.
The email
marketing solution Inxmail Professional is the recipient of several
innovation awards and sets itself apart with its superior performance,
maximum flexibility and wealth of professional functions. Excellent
customer support, combined with services from the global Inxmail
partner network, completes the product range.
More than 1,000
companies and agencies worldwide have put their trust in Inxmail
solutions.
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