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Inxmail releases first iPhone preview
Freiburg, Germany, 14 April 2010.
Inxmail is expanding its preliminary email test to include an iPhone
preview, a feature that is unique to date. It is now possible to check
how a campaign is displayed in the iPhone inbox during the editing
stages of an email.
The iPhone is one of the most important mobile
display devices for newsletters. Between two and 12 per cent of
newsletters are read on iPhones. The display, which is smaller than that
of a PC, demands a new approach to newsletter design. Brand names are
often unrecognisable in the display, or cleverly devised sentences in
the subject and preview lines may be cropped – this can put the success
of the campaign among ‘mobile’ readers at serious risk.
Inxmail
Professional, email marketing provider and winner of several innovation
awards, is therefore offering its customers a preview of the iPhone
inbox, and is the first provider to do so worldwide. The preview
displays the newsletter created by the marketer in both a horizontal and
vertical display as it appears in the iPhone inbox in a matter of
seconds. The product innovation is available as a free plug-in as part
of the email marketing solution Inxmail Professional.
With
Inxmail Professional, the Freiburg-based company Inxmail provides an
email marketing solution for professional marketers and agencies. The
particular strengths of this solution include its superior performance,
maximum flexibility and its wealth of professional functions. Rounding
out the product range is the excellent customer support and competent
user support, as well as services from the global Inxmail partner
network.
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