Microsoft® Dynamics CRM – The professional CRM solution

In order to have strong customer relationships, companies need to communicate personally with their customers. Professional email marketing based on Inxmail Professional and Microsoft® Dynamics CRM provide the best starting point for aligning the email communication channel to the needs of customers.

Exploit the benefits of the Inxmail Professional Connector for Microsoft® Dynamics CRM – the interface between the two systems:

• Possibility to conduct professional email campaigns with personalised data
• Reduction in manual processes thanks to integrated use of contact data that is always up-to-date
• Transparency for all departments, as every employee can always view the entire customer communication
• Simple creation of HTML emails using design templates that offer comprehensive options for personalising content
• Higher sending speeds and delivery rates of the mailings through using certified Inxmail mail servers – without overloading the CRM system
• Increased measurability of campaign successes through statistical analyses and returns and bounce management

What does this mean in practice?
Microsoft Dynamics CRM 4.0 supports you in optimising your customer-oriented business processes. In this respect, it allows marketing and sales to be integrated. Why not link an email campaign for promoting a new product to a call-back from your sales team, for example? Send your customers and potential customers a product information newsletter created in Inxmail Professional. If a customer is interested in receiving further information, all they need to do is click the call-back link included in the newsletter. The benefit: The customer’s request for a call-back is visible in Microsoft® Dynamics CRM after a short time and can be processed by your sales staff.